FAQ 1: What is analytics?

In this series you will find answers to questions we get asked a lot when speaking about data, analytics, digital transformation, emissions reduction, industry 4.0, IoT and data-driven automation.

DataStories,posted on 1st March 2022
FAQAnalyticsBusiness intelligence

What is analytics?

Analytics has emerged as a catch-all term for a variety of different business intelligence (BI)- and application-related initiatives. For some, it is the process of analyzing information from a particular domain, such as website analytics. For others, it is applying the breadth of BI capabilities to a specific content area (for example, sales, service, supply chain).

In particular, BI vendors use the “analytics” moniker to differentiate their products from the competition. Increasingly, “analytics” is used to describe statistical and mathematical data analysis that clusters, segments, scores and predicts what scenarios are most likely to happen. Whatever the use cases, “analytics” has moved deeper into the business vernacular. Analytics has garnered a burgeoning interest from business and IT professionals looking to exploit huge mounds of internally generated and externally available data.

Source: Gartner IT Glossary
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